Intensification of Cosmetic Competition

Published information: the KOKUSAI SHOGYO publishing corp.(Japan) on 7th February 2023 An interview with Representative Taku Hoshino entitled Competition intensifies with the entry of major overseas players / Progress in accelerating the new product development was published.

In addition to a review of industry trends in 2022, the report introduces the Group’s vision for the operation of its Saitama warehouse, which was completed last December and will be the Group’s largest warehouse, and its management strategy for hardware, such as the new make-up factory, which is scheduled to start operations in the 49th fiscal year. The report also introduces a number of ODM products, including the Japanese-made cushion foundation, for which we have received a large number of inquiries.

The line-up includes Crataegus Cuneata Fruit Hair Growth Lotion, which captures the hair care boom that is also growing remarkably in the Covid pandemic, and Skin Smoothing Serum, which is also recommended as an introductory product for men’s make-up.

For enquiries about this article and OEM/ODM requests, please contact from below:

Crataegus Cuneata Fruit Hair Growth Lotion:

Skin Smoothing Serum:


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